Jadu Heart

Edition 5 Winner
Jadu Heart are a Bristol, UK based multi-instrumental psych duo. In the summer of 2019, musicians Alex Headford and Diva Jeffrey released their debut album as Jadu Heart: ‘Melt Away’.

The world of conceptual music is often reserved for high budgets of established artists, searching for inspiration after releasing a number of albums. Jadu Heart, however, are testament to how a DIY act can take an in-depth concept and deliver it in a way that is both meticulously thought-out and charmingly lo-fi.

''“It’s basically the story of two characters – Dina & Faro – who get cursed in a temple,” Diva explains. “Every song in our first EP corresponds to a different chapter in their story.”''

''“It’s sometimes hard for people to understand the masks.” Alex explains, “We aren’t using them to protect our identity, we are kind of using them in the way that tribes used them. I guess it’s theatrical; it gets you into the story.”''

''Via: - Wonderland Magazine

Gathering acclaim for their unique combination of visual arts and songwriting prowess, Jadu Heart’s early releases were co-signed by publications like i-D and Wonderland.

''Via: - SXSW

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Winning Song
Purity

I was waitin' In the darkness Hallowin', hallowin' And I was prayin' For some light Inside of it Let me in Fallen like a racehorse Tryna' keep the chase on Never seein' who's wrong There's somethin' in your eyes That makes me hypnotized And darlin', I will say now If you wanna calm down Listen to my voice now Listen for the signs We'll play it out in time We'll play it out in time Said I... I was prayin' To the skies for anything, anything You were fading like a flower, withering Why won't you let me in? Fallen like a racehorse Tryna' keep the chase on Never seein' who's wrong There's somethin' in your eyes That makes me hypnotized And darling, I will say now If you wanna calm down Listen to my voice now Listen for the signs We'll play it out in time We'll play it out in time Salt beneath the wound, I cry To wash away the pain for you Try to take away the beast I heard him all the time, I do And I do it again And I do it again

Music Video
"Purity" vLKykn-I7I0